Let’s face it. The holidays can be brutal. You do what ya gotta do to get through. I’m not here to judge. I am, however, here to laugh my ass off when I see people making and talking about what I consider a hilarious Christmas gift.
It happened in one of my favorite stores. It is a must-stop-for-the-holidays kind of store: Wines and More. It is a liquor and wine superstore. My happy place, if you will.
My husband and I were stocking up for the holidays and beyond, and just enjoying a break from the crazy that is the mall. Seriously, the mall at Christmas is a nightmare. I don’t know why we put ourselves through the torture. Alas…’tis the season.
We had finished gathering our necessities and were in line. There were a couple of women one line over that made our preparations look like child’s play. They had a cart full of hooch and also had their arms loaded.
Let’s just be clear. I’m nosy AF and, of course, I was eavesdropping on their conversation. It was pretty run-of-the-mill holiday stuff until one woman held up her Fireball party pack and exclaimed, “Nana is going to love this.” I think I snorted and then started dying laughing. My husband was perplexed.
As we entered the store, I noticed the Fireball party pack and chuckled. I said to my husband, “They are doing it up with the Fireball this year.” You see, I used to work for the company that produces Fireball and was involved in countless marketing meetings and such for the brand. So, I do have an interest in such things as their holiday pack.
For those of you not in the know, Fireball is a cinnamon-flavored whiskey usually done as a shot. However, it should be noted, it is a delightful way to spike your eggnog.
This party pack had it all. A dozen mini bottles, some shot glasses, and some festive Fireball holiday decorations. It came in a big (and I mean big) plastic tub emblazoned with the Fireball devil.
Back to all the marketing meetings I was a part of. I’m here to tell you, not in one of those meetings did your Nana come up. Nana was not the demographic we were after. This product is targeted for young people, sports fans, tailgaters, and college bars, not Nana. I guess this is why I found it so damn funny.
As I continued to laugh in line, my husband began to interrogate me about the source of my laughter. Seeing as how I’m unable to whisper, I told him I would tell him in the car.
We finally got out of there, and I spilled the beans. He, too, cracked up.
It just goes to show you, no matter how much planning you put into marketing, you never know who is going to be a fan of your product. As long as people are buying it, that’s what really matters.
I hope Nana loved the Fireball party pack and had the best damn Christmas ever. Everyone, “Cheers to Nana!”
Angela Traver
What is this blog about? Well, it's a general blog, but it is also a very specific blog. If you get that reference, you get a gold star! I have been a public relations professional and writer of press releases for more than 20 years—primarily in the booze biz. I decided to do some writing for fun and embrace the humor that gets me through most days. Hopefully it will make you chuckle—or at least smile. I’m a certified crazy magnet, and more than a little nutty myself, so buckle up. Also, I have two vices—profanity and red wine/whiskey. You’ve been warned. It should also be noted, that I’m a HUGE Bob & Sheri fan. I’ve been a listener for more than 20 years. This opportunity is a dream come true and it may have made me cry. That being said, I cry at everything. If you are into booze, dogs, food and/or knitting, hit me up on Instagram, Facebook or Twitter (although I’m terrible at Twitter and it scares me) @kyspiritsgal. You can also find all my previous blog posts at www.kyspiritsgal.com.
